{"id":3643,"date":"2025-08-06T11:21:36","date_gmt":"2025-08-06T09:21:36","guid":{"rendered":"https:\/\/www.fftt.com\/observatoire\/?p=3643"},"modified":"2025-08-06T11:21:36","modified_gmt":"2025-08-06T09:21:36","slug":"sag-cestas-tt-communication-numerique","status":"publish","type":"post","link":"https:\/\/www.fftt.com\/observatoire\/sag-cestas-tt-communication-numerique\/","title":{"rendered":"SAG CESTAS TT – Communication num\u00e9rique"},"content":{"rendered":"
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Responsable de l\u2019action : DORON S.<\/strong><\/p>\n

Structure : SAG Cestas TT<\/strong><\/p>\n

Nom de l\u2019action : D\u00e9velopper la communication gr\u00e2ce aux outils num\u00e9riques<\/strong><\/p>\n

 <\/p>\n

Objectifs recherch\u00e9s – Publics cibles :\u00a0<\/strong><\/p>\n

Communiquer avec tout le monde, licenci\u00e9s comme ext\u00e9rieurs, les informations relatives \u00e0 la vie du club de mani\u00e8re efficace et rapide \u00e0 l’aide d’un \u00e9cosyst\u00e8me num\u00e9rique : un site web et les r\u00e9seaux sociaux pour tous, une newsletter et l’application Signal pour les adh\u00e9rents.<\/p>\n

Ressources humaines et mat\u00e9rielles<\/strong>\u00a0:<\/p>\n

L’entra\u00eeneur administre et coordonne l’ensemble des outils num\u00e9riques. Les informations sur le terrain (r\u00e9sultats & photos des comp\u00e9titions) proviennent des licenci\u00e9s eux-m\u00eames. Ainsi, on peut consid\u00e9rer que tout le club contribue et ce, aussi bien via les t\u00e9l\u00e9phones que les appareils photos.<\/p>\n

Descriptif de l\u2019action :<\/strong><\/p>\n

Le site internet du club ainsi que les publications sur les r\u00e9seaux sociaux assurent la promotion externe du club. Outre les informations li\u00e9es \u00e0 l’organisation des activit\u00e9s du club ou aux diff\u00e9rents sponsors, les actualit\u00e9s proviennent directement des adh\u00e9rents.<\/p>\n

R\u00e9sultats obtenus :<\/strong><\/p>\n

La mise en place d’une communication bas\u00e9e sur les outils num\u00e9riques modernes permet une circulation fluide et efficace des informations selon le public vis\u00e9 : public ext\u00e9rieur et futurs adh\u00e9rents (promotion et visibilit\u00e9 accrue du club avec des actualit\u00e9s mises \u00e0 jour \u00e0 une fr\u00e9quence hebdomadaire), licenci\u00e9s loisirs et comp\u00e9tition (fid\u00e9lisation), descendant jusqu’\u00e0 la granularit\u00e9 des \u00e9quipes (coh\u00e9sion).<\/p>\n

Lien vers la fiche \u00e0 t\u00e9l\u00e9charger<\/strong><\/a><\/p>\n

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Responsable de l\u2019action : DORON S. Structure : SAG Cestas TT Nom de l\u2019action : D\u00e9velopper la communication gr\u00e2ce aux outils num\u00e9riques   Objectifs recherch\u00e9s – Publics cibles :\u00a0 Communiquer avec tout le monde, licenci\u00e9s comme ext\u00e9rieurs, les informations relatives \u00e0 la vie du club de mani\u00e8re efficace et rapide \u00e0 l’aide d’un \u00e9cosyst\u00e8me num\u00e9rique […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[180],"tags":[264,297],"post_folder":[],"class_list":["post-3643","post","type-post","status-publish","format-standard","hentry","category-ping-actif","tag-communication","tag-outils-numeriques"],"_links":{"self":[{"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/posts\/3643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/comments?post=3643"}],"version-history":[{"count":5,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/posts\/3643\/revisions"}],"predecessor-version":[{"id":3650,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/posts\/3643\/revisions\/3650"}],"wp:attachment":[{"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/media?parent=3643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/categories?post=3643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/tags?post=3643"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.fftt.com\/observatoire\/wp-json\/wp\/v2\/post_folder?post=3643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}